There is no secret that Samsung has been leaking market share, namely in the entry-level and early mid-range segments, to Chinese OEMs like Xiaomi, OPPO, and Vivo. Samsung’s low-end offerings have lagged behind on the value-for-money factor, relying mainly on the brand goodwill of Samsung as well as its after-sales support to attract customers.
Past reports have mentioned that Samsung does indeed plan to remedy the situation. The company plans to eliminate the Galaxy J branding by integrating the series into the Galaxy A lineup. Samsung had also planned to replace the Galaxy ON branding with the new Galaxy M branding, with a renewed focus on competing against the influx of Chinese smartphones in the low-end and early-mid range.
Other reports have indicated that the Samsung Galaxy M10 will sport a 6.02″ display diagonal and dimensions of 155.7 mm x 75.8 mm. The device will likely have 3GB of RAM and could come in 16GB and 32GB internal storage options. The battery is expected to be around 3,400 mAh.
Similarly, the Galaxy M20 will sport a 6.13″ display with a water drop notch design, with device dimensions of 156.4 mm x 74.5 mm x 8.8 mm. The device is expected to come with an Exynos 7885 SoC, 3GB of RAM and storage options of 32GB or 64GB. The phone will also have a chunky 5,000 mAh battery. Both the devices will also come with a USB Type-C port and a 3.5mm headphone jack.
Samsung India’s renewed approach to the low-end and early mid-range should keep the competition on its toes, even if it does not end up making a dent in their sales. It remains to be seen how competitively Samsung prices this new lineup, and how the competition responds.