The underlying theme of this year’s Smart CX conference, held in Karachi, was the use of innovative technology to enhance customer experience and satisfaction.
RUBA is a Siri-styled virtual voice-enabled personal assistant.
RUBA is an excellent initiative to promote Urdu amongst the masses. “It is important for us to learn English, it is good that we learn Chinese but it is imperative that we make Urdu our mainstream language once again in any sort of interaction.”
The bot is able to interact with the user in Urdu and respond in Urdu while carrying simple tasks from checking your bank account balance to sending a text message on your behalf.
The event was attended by technology experts from Egypt, Turkey, Greece and other countries.
Mr Iqbal (CEO of Transform-X) quoted:
The popular faact is that millennials are going to run everything. “What we need to factor in is the next generation, which is called Generation Alpha. That’s the first generation that will be born into Artificial Intelligence (AI).”