Estonian ride-hailing unicorn Bolt launched in London.
“London is one of the biggest, most profitable markets for Uber globally and one where it didn’t have a serious competitor, says Bolt CEO Markus Villig ”
Uber’s European rival Bolt is now taking it on in the streets of London.
The Estonian ride-hailing company formerly known as Taxify announced its launch in the U.K.’s capital city Tuesday. It joins a growing list of start-ups trying to take market share from Uber in the London metropolitan area.