The project has been a long-time goal of President Tayyip Erdogan and his ruling AK Party as a demonstration of the country’s growing economic power.
Speaking at the unveiling ceremony, Erdogan said Turkey aimed not only to sell the car domestically but also wanted it to become a global brand, starting with Europe.
According to Reuters, “We’re all together witnessing Turkey’s 60-year-old dream become reality,” he said, referring to failed plans in the past to build a fully home-produced car. “When we see this car on roads around the whole world, we will have reached our goal.”
Following his speech, a red SUV model of the car and another grey sedan one were raise onto the stage, sporting the TOGG label of the consortium that is building them.
Erdogan said the charging infrastructure for electric cars would be ready nationwide by 2022.
Turkey is already a big exporter to Europe of cars made domestically by firms such as Ford, Fiat Chrysler, Renault Toyota and Hyundai.
The new project, launched in October, will receive state support such as tax breaks, and establish a production facility in the automotive hub of Bursa in northwest Turkey, according to a presidential decision in the country’s Official Gazette, Reuters reported.
Five models of the car will be produce, the statement said, adding the government had guaranteed to buy 30,000 of the vehicles by 2035.