Snapchat just took a big step forward in its bid to reinvent TV. The company announced a new lineup of original shows, both scripted and unscripted, that will debut on Wednesday. The shows, now branded as “Snap Originals,” will be promoted prominently within the app and will receive prominent placement in Snapchat’s Discover section.
Though Snapchat has been investing in original shows for more than a year, this new lineup is the company’s most ambitious yet. It marks the first time there have been scripted, serialized shows and the first time the company is making significant changes to its core app to promote the shows.
The app is tweaking the design of its Discover page to clearly differentiate between shows and other content from Snap’s Discover partners. Shows will also be placed ahead of other publisher content that currently appears in the “for you” section of Discover. Each show is also getting a new landing page within the app, where you can browse episode lists and keep track of what you’ve already watched. The landing page, which features splashy graphics and an episode queue, is the clearest sign yet that Snap is taking cues from other streaming services, like Netflix, to encourage binge-watching.