Price comparison shopping services and 40 other European peers have accused Alphabet Inc’s Google of tilting the playing field in its favor and urged EU antitrust regulators to enforce a ruling against the company.
According to Reuters, the signatories to the letter are from 21 EU countries and include Idealo, Europe’s second largest price comparison-shopping service, Polish No. 1 Ceneo, Britain’s Kelkoo, and Foundem and Heureka in the Czech Republic.
It is believed that Google’s proposal to allow competitors to bid for advertising space at the top of a search page had not boosted traffic to their sites.
The company stated said it was seeing positive results from its “shopping remedies” and more merchants were gaining traffic.
The European Commission confirmed receipt of the letter, which did not mention any specific solutions sought by the group, and said it was monitoring the situation.
Reuters reported that, some 600 companies now take part in auctions for search page advertising space, Google senior executive Oliver Bethell told an Informa conference earlier this week, saying it proved the auctions had boosted competition.
Thomas Hoppner, a lawyer for Idealo said most of the signatories were voicing their frustrations for the first time.
At the start of this month, Vestager voiced concerns about the lack of significant traffic to Google’s competitors, rowing back on previous comments about the positive impact of the auctions.