‘Earth meet Polo’
Polo Ralph Lauren on Thursday launched a version of its iconic polo shirt made entirely of recycled plastic bottles and dyed through a process that uses zero water.
David Lauren, the youngest son of the company’s founder and its chief innovation officer, told The Associated Press ahead of the announcement that the new shirt is part of a broader strategy of fresh environmental goals throughout the manufacturing process.
“Every day we’re learning about what’s happened with global warming and what’s happening all around the world, and our employees and our customers are really feeling that it’s time to step up and make a difference,” Lauren said.
Among the company’s other goals: the use of 100% sustainably sourced cotton by 2025 and 100% recyclable or sustainably sourced packaging materials by the same year..
“At the moment we’re refreshing our approach and framework around sustainability,” she said.