It was only a matter of like only yesterday that artificial intelligence was the stuff of science fiction – a concept, rather than grounded in reality. AI is simply a system that can perform tasks that normally require human intelligence. These include problem-solving, recognizing emotions, and even diagnosing diseases.
Marketers, in particular, have waxed lyrical about the potential of AI for perhaps five years or so, but during that time much of the conversation around AI has been the manifestation of a sort of ‘shiny new tech syndrome’. Too many, AI is still a buzzword, is to vastly underestimate how it, when paired with the right data and the increase in demand for intelligent virtual assistants, is already radically altering aspects of marketing.
With AI solutions, marketers know exactly what consumers are thinking, saying, and feeling about the brand in real-time. Similarly, with the onslaught of social media available, marketers can truly understand what customers are feeling. Savvy marketers can harness this data in real-time and then quickly modify messaging or branding for maximum effectiveness.
In the world of digital marketing, AI can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program might be able to generate a report using nothing but data. However, to truly connect with your customers, you’ll still need the human touch.