Coty is making major steps to help end animal testing in the cosmetics industry. Although the company does not test its own products on animals, Coty announced a partnership with Cruelty Free International to help fight to end this testing across the world.
Coty also announced that it has worked with Cruelty Free International to get Covergirl its Leaping Bunny certification. The certification will take a close look at the brand’s products, ingredients and supply chain to ensure that none of the products or ingredients from Covergirl (and its suppliers) are tested on animals.
While there’s a long list of brands that are already Leaping Bunny certified, this news makes Covergirl the largest makeup brand in the industry to achieve this certification. The news means that moving forward, all Covergirl products will include a Leaping Bunny logo so that consumers know the product is truly cruelty free.
Coty plans to get at least one more of its global brands certified within the next two years.