For the sixth straight year Apple has been named number one in the Annual Brandz Global Brand power list, with a 67% increase in estimated value, while Facebook proved to be the biggest mover among the top 100 doubling its brand value.
Google comes in at number two on Forbes‘ list, being valued at $82.5 billion. Microsoft ($75.2 billion), Coca-Cola ($58.5 billion) and Facebook ($52.6 billion) then round out the top five, once again proving that technology is where the money is at.
Other notable entries see Samsung at number 11 with a value of $36.1 billion, Nike at number 18 with $27.5 billion, Mercedes at number 20 with $26 billion, ESPN at number 31 with $16.9 billion, and H&M at number 33 with $15.9 billion.
Amanda Phillips, UK head of marketing at Millward Brown, said that it was Apple’s latest upgrade to its globally popular iPhone that enhanced the brand in the report.
“Though the Apple Watch has proved extremely popular it is the success of the iPhone 6 that has been the main driver of Apple’s brand value growth,” she said. “The key to success for winning brands is to define themselves through innovation, differentiation and purpose, as in the case of Apple.”