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Apple cuts prices, ramps up services as iPhone 11 launches

Apple unveiled its iPhone 11 models Tuesday with a price cut for the most basic models while also laying out plans for streaming and gaming services as it bids to weather the slump in the global smartphone market.

At an Apple media event, price appeared to be a key consideration as the tech giant reduced the entry level price for the iPhone 11 to $699 and undercut rivals for its gaming and streaming television subscriptions.

Apple unveiled three versions of the iPhone 11 including”Pro” models with triple camera and other advanced features starting at US$999 and US$1,099, unchanged from last year’s prices, touting upgraded features including ultrawide camera lenses.

Apple’s iPhone 11 starts at US$699 in price cut from last year’s model.

Apple unveiled three variations of the iPhone 11 together with “Professional” fashions with triple digital camera and different superior options beginning at US$999 and US$1,099, unchanged from final yr’s costs, touting upgraded options together with ultrawide digital camera lenses.

Apple unveils its iPhone 11 fashions, touting twin cameras and ultra-wide lens capabilities. (Justin Sullivan/Getty Pictures/Newpaper24)

The shock from Apple was the discount within the beginning value at US$699, down from US$749 for the iPhone XR a yr in the past whilst many premium units are being priced round US$1,000.

The brand new iPhones are “jam-packed with new capabilities and an unbelievable new design,” Apple chief government Tim Prepare dinner informed a launch occasion in Cupertino, California as the corporate set plans to promote the brand new handsets on Sep 20.

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