In our digital world, it’s all about statistics and data. It has become easier to monitor feedback. E-commerce is still a trend that people need to fully understand. In Pakistan, Daraz which is owned by Alibaba is following its global strategy of sales and discounts.
Often, e-commerce company’s show unrealistic stats, which may be used to enhance their sales.
According to Business Insider, Alibaba’s Singles Day shattered sales of comparable annual US shopping events including Amazon Prime Day and Black Friday when it brought in 38.8 billion in sales last week.
However, a Weibo post alleging the e-commerce giant misreports and inflates Singles Day sales has prompted several Alibaba executives to speak out against the allegations.
When the company was asked to give an official statement, an Alibaba spokesperson directed Business Insider to statements made by Alibaba co-founder Jack Ma at an entrepreneur’s event in Zhejiang, China, as well as comments made by Alibaba CEO Daniel Zhang at an event in Beijing, as reported by Business Insider. Both denied that the sales numbers had been falsified.
Jack Ma stated that “11.11’s numbers surpassed forecasts and went beyond what most people expected from today’s economy,” furthermore he added “Wall Street predicted that 11.11 would grow by around 20%, a sign that China’s consumption is weak and the economy is slowing down. But our numbers actually grew by 25.7%. Some people suspect that our numbers are irrelevant, but I can promise everyone that every single cent is real in today’s data and internet era.”