Major tech firms on Wednesday pledged to pursue a range of new measures aimed at stamping out violent extremist content on the internet, amid growing pressure from governments in the wake of the massacres at two New Zealand mosques in March.
The “Christchurch Call” was spearheaded by New Zealand’s premier Jacinda Ardern and French leader Emmanuel Macron, who gathered tech executives and world leaders to launch the initiative at a meeting in Paris.
The vow came after a gunman killed 51 people at two mosques in Christchurch in March while broadcasting his rampage live on Facebook via a head-mounted camera.
“The dissemination of such content online has adverse impacts on the human rights of the victims, on our collective security and on people all over the world,” the signatories said in a statement.
Facebook, in particular, has faced withering criticism since the Christchurch attack, after the horrific footage was uploaded and shared millions of times despite efforts to remove it.
The social media giant, which participated in crafting the new commitments, said earlier Wednesday that it would tighten access to its livestreaming feature.
Google and its YouTube unit also joined the pledge, along with Twitter, Wikipedia, Dailymotion and Microsoft.
The companies said they would cooperate on finding new tools to identify and quickly remove extremist content, such as sharing databases of violent posts or images to ensure they don’t spread across multiple platforms.
They also said they would explore tweaking their algorithms to prevent violent or hateful content from going viral, while making it easier for users to report harmful posts.
“For the first time, governments, international organisations, companies and digital agencies have agreed on a series of measures and a long-term collaboration to make the internet safer,” Macron’s office said in a statement.
But it will be up to companies to develop specific tools or policies.