The best and worst of the Mobile World Congress 2018

The Mobile World Congress 2018, Maybe it’s best to start with what didn’t happen rather than with what did, Huawei didn’t have a new flagship phone, LG rebadged its old flagship phone, and Motorola and HTC had no phones to show at all. The traditional deluge of new super-spec phones just wasn’t here as it usually is.

But that doesn’t mean we had a boring show, actually far from it. Nokia reached back into the archives to revive another classic, Google’s hardware partners presented their first Android Go devices, and the pervasive buzzwords of 5G and AI were everywhere. There were even some cool laptops to look at. Here are the highlights, followed by the unfortunate lowlights.

Let’s start with the worst.

The Worst.

The rise of iPhone X copycat notches.Image result for Phone X and Zenfone 5.

The flip side of the new, slimmed-down display bezels is that they allow companies to do weird things with the particular layout and design of their screens. And many, far too many, at MWC 2018 have chosen to simply copy the look of the notch in Apple’s iPhone X. It’s a cynical move, which Asus is especially guilty of and unapologetic about. No one is even attempting to emulate Apple’s Face ID, which is the main reason for the iPhone’s notch; companies are just aping the Apple aesthetic with their own cosmetic alterations. The Asus Zenfone 5 thus represents both sides of the new phone screen trends: the good of slimming bezels and the bad of a deliberately derivative design.

Samsung’s AR Emoji.Image result for Samsung AR Emoji

They are just plain dreadful. In its attempt to keep pace with Apple’s iPhone and iOS, Samsung introduced its answer to Animoji in the form of its own AR Emoji. Technically speaking, these are rather impressive facial scans, given that the Galaxy S9 only uses the front-facing camera and no additional specialized equipment to produce them. But in practice, you get some rather weird, misshapen creations, whose facial animations are worse than anything we’ve seen since Mass Effect: Andromeda came out.


The headphone jack is becoming a rarity.Related image

You know those big old ports on the back of desktop computers that companies still keep supporting many years after no one even remembers what they were for? That’s how the mobile industry perceives the headphone jack nowadays. It’s treated as legacy hardware. As such, the 3.5mm audio jack continues to be available on budget phone models (along with the awful Micro USB connector) and from some companies unwilling to follow the mainstream trend, such as Samsung and LG. This year, Nokia and Sony both introduced new flagships without a headphone jack, with their hope being that superior Bluetooth audio codecs will cover for the loss of the convenient, simple, and once-upon-a-time universal 3.5mm wire.

On to better things!

The Best


The death of screen bezels.Image result for iphone X

Whether companies call them full-screen, all-screen, FullVision, or Infinity Displays, there’s no mistaking the fact that a modern phone in 2018 is most readily recognized by the scarcity of its bezels around the screen. This is an awesome thing, allowing companies like Asus to give us 6.2-inch flagship phones within a smaller physical footprint than their previous 5.5-inch devices. Such has been the transformation between last year’s Zenfone 4 and this year’s Zenfone 5. As to the wider mobile industry, we’ve gone from Samsung and LG being the exception with their vanishingly thin bezels in 2017 to now being the norm.


Samsung’s Galaxy S9 & S9 plus.Image result for Samsung's Galaxy S9 and S9 plus.

You may have been disappointed by the incremental nature of Samsung’s upgrades this year, but it’s hard to argue that there was any better phone at MWC than Samsung’s new flagship duo. With a new dual-aperture camera, a fingerprint reader now sanely position in the middle of the back, and the best and latest processors, the Galaxy S9 is a formidable giant that will tower over the Android phone industry for at least the rest of this year. Its similarities to the existing Galaxy S8 are a strength rather than a hindrance: that phone was one of the best-designed handsets last year and remains a class-leading device today.

VIVO’S Apex concept phone.Image result for VIVO Apex concept phone

Vivo grabbed a lot of attention at CES 2018 by being the first company with a fingerprint reader integrated directly into the display, and it followed that up with a concept phone at MWC that was even more aggressively futuristic. The Apex concept device strips the bezels back even further than we’re now getting used to, and it achieves that by vibrating the screen so as to produce sound without an earpiece. Vivo also shifts the selfie camera to a pop-up module that extends from the top of the phone like a periscope. The Vivo Apex provided a fun exhibit of the current thinking and deliberation among phone designers looking for the next breakthrough.

Related Articles

This wearable device is capable of responding to your thoughts


Brands Magazine

The date for Google’s Pixel 3 event has been announced

Uneeb Khan Yousufzai