marketing Archives - Brands Magazine

How coronavirus has been a learning curve for the digital marketing industry.

Saif Ul HasanApril 28, 2020

by Saif Ul HasanApril 28, 2020014

With brands and their agencies having been forced to mobilize quickly in order to meet customer expectations and demand, advertisers – such as the Co-op – are coming out the other side of a Covid-19

Brand Updates & Reviews

Samsung new campaign regarding endangered animals is brilliant!

Saif Ul HasanJanuary 27, 2020

by Saif Ul HasanJanuary 27, 2020022

Samsung is on a mission to raise awareness of Thailand’s most endangered animals, having launched a unique AR experience entitled Samsung Sanctuary. Working alongside WeAreSocial Australia, Samsung’s augmented reality project warns of the endangerment of Thailand’s

Brand Updates & Reviews

Coca-Cola Thailand sends a deep message through its campaign.

Saif Ul HasanDecember 28, 2019December 30, 2019

by Saif Ul HasanDecember 28, 2019December 30, 2019020

We have become so involved with our work, education and a social life that we don’t spend quality time with each other. Coca-Cola Thailand has launched a campaign in Thailand to encourage millennials to sit down

Brand Updates & Reviews

Colgate-Palmolive collaborates with TikTok for its new campaign, find out here!

Saif Ul HasanDecember 13, 2019

by Saif Ul HasanDecember 13, 20190362

Colgate-Palmolive has revamped its digital marketing strategy and collaborated with TikTok to experiment with a new campaign. The marketing director of integrated marketing communications at Colgate-Palmolive tells The Drum on the sidelines of Vidcon Asia

Brand Updates & Reviews

SCB Campaign On Gender Equality Is Brilliantly Done!

Saif Ul HasanNovember 12, 2019November 12, 2019

by Saif Ul HasanNovember 12, 2019November 12, 2019014

With its new campaign to raise awareness, Standard Chartered the latest installment of its campaign ‘here for good commitment’, which takes action against things in the world that’s ‘not good enough’, this time takes on

Technology

How machine learning can help to enhance marketing world!

Saif Ul HasanSeptember 1, 2019

by Saif Ul HasanSeptember 1, 2019053

We’ve entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case.

Articles & Blogs

Why consumers become reluctant to buy brands, when they experience bad ethical practices!

Saif Ul HasanAugust 18, 2019

by Saif Ul HasanAugust 18, 2019018

Brands around the world strategise on marketing, CSR and customer services, but they often fail to understand the consumer nature. Someone said to me, if the brand is focusing on the product in the advertisement

Articles & Blogs

Why it is essential for marketers to understand consumer needs.

Saif Ul HasanAugust 10, 2019

by Saif Ul HasanAugust 10, 2019015

It is always difficult to understand the needs of the consumer. They often tend to change with time. Companies spend millions on marketing research, trying to get to know consumer behavior. Marketers try to make

Brand Updates & Reviews

Snapchat’s first global campaign is about “real friends”

Saif Ul HasanAugust 5, 2019

by Saif Ul HasanAugust 5, 2019023

Snapchat campaign “real friends” is its first global campaign. The idea is to spread the message of friendship. The creative team of Snapchat wanted to start their campaign to highlight the significance and value of

Articles & Blogs

Difference between marketing and promotion

Mehreen Ahsaan QaziAugust 4, 2018August 3, 2018

by Mehreen Ahsaan QaziAugust 4, 2018August 3, 2018060

Marketing, advertising, and promotions are often used interchangeably by small businesses that don’t really understand the process of effectively bringing products or services to the marketplace. The more subjective disciplines of advertising and promotions support

Articles & Blogs

What marketing in the 21st century means

Mehreen Ahsaan QaziMarch 30, 2018

by Mehreen Ahsaan QaziMarch 30, 2018057

Marketing in the 21st century is very different from its early beginning. Today’s marketers have more choices in terms of support, media opportunities, and communications. They also have more competition from varied sources, especially as