We have become so involved with our work, education and a social life that we don’t spend quality time with each other. Coca-Cola Thailand has launched a campaign in Thailand to encourage millennials to sit down...
Tag : marketing
CrossFit faces backlash after CEO’s remarks, find out here!
Sportswear brand Reebok has announced that it will be ending its association with CrossFit following remarks by the American fitness brand’s founder and chief executive on Twitter. However, those talks are now over after CrossFit founder Greg Glassman replied...
How coronavirus has been a learning curve for the digital marketing industry.
With brands and their agencies having been forced to mobilize quickly in order to meet customer expectations and demand, advertisers – such as the Co-op – are coming out the other side of a Covid-19...
Samsung is on a mission to raise awareness of Thailand’s most endangered animals, having launched a unique AR experience entitled Samsung Sanctuary. Working alongside WeAreSocial Australia, Samsung’s augmented reality project warns of the endangerment of Thailand’s...
How brands have shown solidarity with the George Floyd!
Over the past few days, Nike, Ben & Jerry’s, and L’Oreal are among some of the corporates that have taken a stand on racial injustice and police violence following on from the death of George...
Colgate-Palmolive collaborates with TikTok for its new campaign, find out here!
Colgate-Palmolive has revamped its digital marketing strategy and collaborated with TikTok to experiment with a new campaign. The marketing director of integrated marketing communications at Colgate-Palmolive tells The Drum on the sidelines of Vidcon Asia...
With its new campaign to raise awareness, Standard Chartered the latest installment of its campaign ‘here for good commitment’, which takes action against things in the world that’s ‘not good enough’, this time takes on...
We’ve entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case....
Why consumers become reluctant to buy brands, when they experience bad ethical practices!
Brands around the world strategise on marketing, CSR and customer services, but they often fail to understand the consumer nature. Someone said to me, if the brand is focusing on the product in the advertisement...
It is always difficult to understand the needs of the consumer. They often tend to change with time. Companies spend millions on marketing research, trying to get to know consumer behavior. Marketers try to make...
Snapchat campaign “real friends” is its first global campaign. The idea is to spread the message of friendship. The creative team of Snapchat wanted to start their campaign to highlight the significance and value of...
Marketing, advertising, and promotions are often used interchangeably by small businesses that don’t really understand the process of effectively bringing products or services to the marketplace. The more subjective disciplines of advertising and promotions support...
Marketing in the 21st century is very different from its early beginning. Today’s marketers have more choices in terms of support, media opportunities, and communications. They also have more competition from varied sources, especially as...
Pantene has taken outdoor marketing to another......
PSO failed to prove that it has......