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Why brands needs to be vocal at this point of time, find out here!

Saif Ul HasanMarch 28, 2020

by Saif Ul HasanMarch 28, 202002

When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation Festival was how brands are getting involved with music in

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How brands are creating purpose in these times, find out here!

Saif Ul HasanMarch 24, 2020

by Saif Ul HasanMarch 24, 202008

Until last week advertisers, usually, the first to react and engage with newsworthy topics had very much been steering clear of aligning themselves the crisis, despite the clear social good (and potential financial) incentives. Though they

Brand Updates & Reviews

SCB Campaign On Gender Equality Is Brilliantly Done!

Saif Ul HasanNovember 12, 2019November 12, 2019

by Saif Ul HasanNovember 12, 2019November 12, 2019012

With its new campaign to raise awareness, Standard Chartered the latest installment of its campaign ‘here for good commitment’, which takes action against things in the world that’s ‘not good enough’, this time takes on

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How Amazon Reputation Could Be Damaged. Find Out Here!

Saif Ul HasanOctober 22, 2019

by Saif Ul HasanOctober 22, 201904

One of the largest online retailers, Amazon growing marketplace, consisting of millions of third-party sellers, has become a frequent website for many grocery shoppers, especially since the company’s acquisition of Whole Foods over two years

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First Ever Pakistani Brand Featured by Asia Outlook.

Saif Ul HasanAugust 24, 2019

by Saif Ul HasanAugust 24, 2019052

Pakistan is a rising economy in the sub-continent, with a growth of 6% in the fiscal year 2018 and the poverty rate is also expected to decline by 3.1% in 2019. Brands and industries have

Articles & Blogs

Why it is essential for marketers to understand consumer needs.

Saif Ul HasanAugust 10, 2019

by Saif Ul HasanAugust 10, 2019011

It is always difficult to understand the needs of the consumer. They often tend to change with time. Companies spend millions on marketing research, trying to get to know consumer behavior. Marketers try to make

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25 corporate facts that will blow your mind!

Isra ShamsFebruary 14, 2019February 15, 2019

by Isra ShamsFebruary 14, 2019February 15, 2019030

So here are some crazy facts about the world of the corporate one had less or no knowledge about...

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War of the brands

Barkh BilalOctober 19, 2018

by Barkh BilalOctober 19, 2018078

Brands don’t play nice when it comes to taking their closest rivalries. Yet this game is not starting about a website and you are done with your business essentials. As long as it’s been roller