How brands have shown solidarity with the George Floyd!
Over the past few days, Nike, Ben & Jerry’s, and L’Oreal are among some of the corporates that have taken a stand on racial injustice and police violence following on from the death of George
Tag : brands
Big brands urge customers to ‘Shop Responsibly’ in times of crisis!
L’Oréal, Essity and Reckitt Benckiser are using their collective might to encourage consumers to shop responsibility during the coronavirus outbreak, with Publicis Groupe agencies wavering fees in support. Developed by Publicis Groupe UK, the ‘Shop
Why brands needs to be vocal at this point of time, find out here!
When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation Festival was how brands are getting involved with music in
How brands are creating purpose in these times, find out here!
Until last week advertisers, usually, the first to react and engage with newsworthy topics had very much been steering clear of aligning themselves the crisis, despite the clear social good (and potential financial) incentives. Though they
With its new campaign to raise awareness, Standard Chartered the latest installment of its campaign ‘here for good commitment’, which takes action against things in the world that’s ‘not good enough’, this time takes on
One of the largest online retailers, Amazon growing marketplace, consisting of millions of third-party sellers, has become a frequent website for many grocery shoppers, especially since the company’s acquisition of Whole Foods over two years
Pakistan is a rising economy in the sub-continent, with a growth of 6% in the fiscal year 2018 and the poverty rate is also expected to decline by 3.1% in 2019. Brands and industries have
It is always difficult to understand the needs of the consumer. They often tend to change with time. Companies spend millions on marketing research, trying to get to know consumer behavior. Marketers try to make
So here are some crazy facts about the world of the corporate one had less or no knowledge about...
Brands don’t play nice when it comes to taking their closest rivalries. Yet this game is not starting about a website and you are done with your business essentials. As long as it’s been roller
IoBM, Greenwich and Szabist Universities share their lip-dub version of Pepsi’s #JeeLayHarPal song
Pepsi Pakistan comes up with this innovative idea of asking the university students...
This map depicts the world’s most valuable brands by their popular country use!
These brands have become the most...
Pakistan's leading media advertising agency, GroupM Pakistan . . .
The metrics have stated that the data...
Nestle came up with this creative idea of promoting their product...