Pakistan’s numero uno entertainment network HUM Network Limited celebrated the 16th anniversary of its premier entertainment channel HUM TV, on January 16, 2020 in Islamabad in a special show hosted by the iconic humorist Ahmed Ali Butt and the gorgeous Shifa Yousafzai. The anniversary transmission was attended by prominent faces of the country’s entertainment landscape and dignitaries including DG ISPR Major General Babar Iftikhar, Zulfi Bukhari, Adnan Siddiqui, Bushra Ansari, Hamza Ali Abbasi, Farhan Saeed, Sarah Khan, Vaneeza Ahmed, Momina Duraid, Usman Mukhtar, Sultana Siddiqui President HUM Network Limited and CEO HUM Network Duraid Qureshi. Humayun Saeed, Ali Zafar and others also joined the transmission via video links and congratulated HUM on completing 16 glorious years of pure entertainment. The show simulcasted on HUM TV, HUM Masala and the official YouTube and Facebook pages of HUM, also raised the curtain on HUM TV’s new ID featuring the who’s who of the entertainment industry.
The start of 2021 will witness mega projects by HUM Network that will touch the audiences’ hearts including Raqs-e-Bismil, Raqeeb Se, Phaans, Chupke Chupke, Taana Baan and Sangema to name a few. Through all of its growing years, HUM TV has played a major role in empowering women, showcasing stigmas and issues that people shy away from, presenting them with sensitivity and gaining acceptability with the masses. After the successful inaugural edition of HUM Women Leaders Awards 2020, this year HUM Network will once again celebrate the success stories of our women and women leaders around the world in the second edition.
Most of HUM TV’s content is made to impact the society in a powerful way! The success of its content comes from the subtle ways it approaches taboo topics, creating relatable characters that leave an unforgettable impression, delivering the message while maintaining the essential entertainment factor. It is the uniqueness of the content and the realistic portrayal of the characters, which are loved and followed by a large number of fans, not just in Pakistan but all around the world.
HUM has the credit for being a pioneer in many aspects, be it the first food channel, the first awards show for an entertainment channel, showcasing new talent, creating fashion events on a high scale to taking our industry to the world by organizing awards in different parts of the world.