Happening things are indeed happening at Haier Pakistan! On 15th June 2019, Haier held a Refrigerator Family Day event and invited its management, dealers and their families for a fun filled day at the Haier Factory. This event helped hit two birds with one stone. Firstly, it helped extract high quality qualitative data from the family members of the Haier team regarding the refrigerators.
Innovation in products can only happen once there is an adept understanding of the requirements of the consumer. Since the modern age is all about consistent technological evolution, it is very important to gauge the changing needs of the consumer. Haier’s ‘Refrigerator Family Day’ helped extract invaluable information from the family members regarding the aesthetics and features of the Haier Refrigerators. Their feedback would help shape up future innovations in the refrigerator series.
Secondly, the event also served as a morale boaster for the Haier management who brought their families for a fun filled evening which offered entertainment and delicious food. The event also served as a platform to honor ‘Father’s Day’ as the children got to spent high quality time with their fathers and mothers.
16th June is marked as ‘Father’s Day’ globally. People around the world give gifts to their fathers and spent the whole day with them to demonstrate their love. Haier held a ‘Father’s Day’ event on the 16th June and the event was attended by a large crowd.
The event had fun activities like ‘Tell a joke’ competition, ‘sing a song competition’ and many others. There was also a picture booth with props for people to take creative pictures with their fathers and family members. The activities had a lot of participation and were enjoyed tremendously by the general community. Many gifts were given to people for participating which brought a lot of smiles on the faces of people.
More good news is coming soon for the Haier Community as a great ‘Sales Gala Promotion’ was introduced from 18th June all the way up to 30th June in Multan, Karachi, Rawalpindi, Lahore & Faisalabad. The promotion will be applicable on the purchases of Either Refrigerator, Air Conditioners, Washing Machines, LED TV and Deep Freezer. On every purchase, the person will receive surprise gifts for the family!
Haier has always believed in inspiration and such happening events not only inspire the Haier family but also the Pakistani community in general. Haier’s products are already loved by consumers in Pakistan and such events help increase the love people have for Haier as a brand.