The key to control diabetes Pandemic in Pakistan is awareness. If proper awareness drives are not conducted throughout pakistan to educate people about diabetes, by 2040, Pakistan may have the right highest population of diabetic patients.
For keeping the control on this disease Nova Nordisk Pakistan signed Wasim Akram as brand ambassador for changing diabetes in the country. The launch of the campaign was marked at the signing ceremony held at a press conference in karachi, where the official TVC was revealed to the media.
The event was organized by Hasan Daudpota and his team at Keys Productions and PR was done by Moiz Kazmi.