When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation Festival was how brands are getting involved with music in this digital age.
He explained that brands can actually bring a lot of value to it, as “they have mass audiences, interesting platforms, and the innovation they can bring to it”, The Drum reported.
In 2017, a study by AEG and Momentum Worldwide found that 83% of millennials leave with a greater trust for brands that support a live music experience.
According to The Drum, Given a considerable part of Defected Records business comes from events both club nights and festivals, it has been greatly hit by the coronavirus, which is forcing people to stay indoors. At this point it has cancelled all its events up until May, but the way coronavirus is looking, its events for the rest of the year are not secure.
Adamant that the party must go on, last Friday the team at Defected Records hosted a virtual music festival, where house lovers could tune into the live show from Ministry of Sound.
The owner of two live music venues in London, Mumford & Sons’ Lovett has been thinking up new ways of bringing an audience in virtually.