The Drum’s latest take on the latest Vodafone’s Idea telco brand in India wants to show how mobile connectivity can empower people who are struggling with work or business.
The ads tackle the issue of underemployment or a lack of business with a tongue in cheek tone, showing how the Internet can offer up opportunities to anyone from any background.
Using the tagline of ‘Not Working? Try NETworking!’, three different stories will communicate this opportunity. In one ad, a photographer helps a man running a very quiet saree shop to get more customers. Dressing up the man in the sarees, he publishes funny photos on Instagram, earning the shop owner’s new attention and business, The Drum reported.
According to BBDO India, the ads are an extension of a long-term brand positioning for Idea, around the concept of ‘what an idea’.
it was reported that Suraja Kishore, chief executive of BBDO India, said: “Brand Idea has been consistent in creating a distinct tone of voice in the category by inspiring imaginatively simple solutions to large complex problems, this campaign is topically relevant in amplifying how connectedness can unlock new possibilities for everyone.”