Vietnam’s largest private conglomerate Vingroup unveiled its first made-in-Vietnam mobile phones in the fast-growing country where it will face tough competition from tech giants like Samsung, Oppo and Apple.
The company, run by Vietnam’s richest man, has built its core business in the real estate and retail sectors but has branched out to include car manufacturing, gene decoding and now mobile phones.
The company’s mobile phone subsidiary, Vinsmart, launched four phone models on Friday, priced between $120 and $280.
“(We are) aiming to bring to our clients the opportunity to experience high-quality, made-in-Vietnam products,” Nguyen Viet Quang, deputy chairman of Vingroup, said at the launch event in Ho Chi Minh City.
The company said its factory in the port city of Hai Phong has the capacity to produce five million phones per year and could expand to smart TVs and smart homes.
Vingroup acquired a 51 percent stake in Spanish consumer electronics maker BQ earlier this year, which will help with product development.
On Friday Vinsmart announced a patent licensing agreement with US chipmaker Qualcomm for mobile phone terminals.
Vinsmart will face tough competition in fast-growing Vietnam where middle-class consumers with burgeoning budgets are buying Samsung and Apple phones.
Several smaller Vietnamese firms already make their own mobile phones, but none have taken off in the country where about a third of the country’s 93 million people are smartphone users.
Samsung held 37 percent of the market in the second quarter of this year, while Oppo had 22 percent and Apple had about five percent, according to Counterpoint analysis firm.
Vinsmart’s phones are unlikely to be directly competing with expensive Apple models, and the company will struggle to unseat Samsung right away, said Kenny Liew, a telecommunications analyst at Fitch Solutions.