In a usual campaign, Twitter is offering an antidote to boke-worthy Valentine’s customs with relatable tweets that poke fun at the perils of dating life.
At a time where London is being coated in Valentine’s Day romantic cheer, the social media giant is taking over tube platforms by replacing aspirational ads with mortifying stories, cringe worthy confessions and unlikely advice, The Drum reported.
One tweet reads: ‘My worst date will always be the one where I paid for the cinema ticket and snacks and my date reached out for the change from the cashier and put in his pocket’.
Created by Flying Object, the out-of-home (OHH) campaign will come to life in Oxford Street, Piccadilly Circus and Tottenham Court Road. It also includes flyposting of printed assets across Clapham Junction, Queens Town Road Battersea and St Paul’s Road Islington.
Visitors to The Dating Twitter Advice Bureau will be able to browse semi-educational and entirely uninformative installations inspired by real-life tweets.
According to The Drum, in the bureau, visitors can spin the ‘wheel of misfortune’ to find out whether your next date will be suave, confident or simply expensive. You can also lay flowers to lost conversations in the ‘ghosting graveyard’ and cringe till your face hurts at the ‘gallery of awkward silences’. There is even a neon-lit adult area, where you can glimpse X-rated tweets at the peep show.