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Twitter ad revenue up 29% despite user growth slowdown

Twitter has conveyed another quarter of solid advertisement income development this year, in spite of a stoppage in client development. A 29% year-on-year increase in advertising revenue for the third quarter of 2018 to $650m (£504m).

Twitter’s possessed and worked promotion income developed by 36% to $650m, however non-claimed and worked advertisement income fell 31% to $33m. This was generally due to the discount of TellApart, the retargeting advertisement business that Twitter close down toward the start of the year.

Daily active user growth, meanwhile, grew by 9% year on year for the three months ending 30 September – this is the first time Twitter has failed to hit double-digital daily active user growth in two years. Twitter does not disclose actual daily active user numbers.

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