Leading smartphone brand, OPPO, has continued their success with the achievement of a major milestone, becoming number one in sales volume in the Pakistani market in the months of June and July of 2019. According to Canalys, a leading global technology and smartphone market analyst firm.
Despite the shrinkage of the total market size for smartphones in Pakistan, OPPO continued to reinforce their commitment to the Pakistani market and focus on increased localization in their strategy to take the top position in this market, says a press release issued by the company on Saturday.
OPPO is aiming for a stronger brand presence across Pakistan to further it’s brand’s strength in the mobile market across all segments, the release added.
According to the report, Pakistan’s smartphone shipments for the month of July’19 were at 0.7 Million Units. OPPO’s dominance was instated by the highest vendor share at 36 per cent across Pakistan. As a result, OPPO led the way with a staggering market share of 25 per cent, with Samsung playing catch up at 19 percent.
Director Marketing OPPO, Mr Ali Kakvi, said, “Not only are we pioneering the technology platform, but we are also creating revolutionary products with unmatched craftsmanship that really enrich our consumers’ lives. With our wide range of highly economical smartphones available at a variety of price points, OPPO is growing at an exponential rate in Pakistan that we are looking forward to maintaining.”
OPPO provides excellent camera phone photography experience to over 200 million young people around the world.