August 27 is a big day for KFC today, as it is on the verge of getting into the alternative meat game.
A few days back, the fried chicken chain announced that it was testing Beyond Fried Chicken, which is a plant-based fried chicken, made available exclusively at a single outlet of KFC located in Atlanta.
KFC mentioned that only nuggets and boneless wings will be sampled for now. Customers will receive a free sample when they purchase something on this day, and KFC will ask for their feedback. All of the feedback will be taken into consideration as KFC evaluates a broader trial of their new product ‘Beyond Fried Chicken’ for a potential rollout across the country.
In May, Keven Hochman, the president of KFC’s US business, told a renowned online media company, he was meeting with the makers of this plant-based meat because of augmenting interest in meat alternatives. This interest can be vastly backed with examples of other international chains such as Dunkin, Subway and Burger King.
He also mentioned in his interview that, if this plant-based fried chicken was proposed to him 6 months ago, he would have clearly turned it down, because KFC is all about fried chicken.
Nevertheless, if there will be high demand for Impossible Foods and Beyond Meat’s products, KFC will definitely need to test a plant-based meat substitute in the US as the chain has already been testing vegetarian fried chicken in the UK.