Brand Updates & Reviews

Starbucks business in China gets better amid economy meltdown!

Starbucks warned investors on Thursday that store closures in China due to the coronavirus outbreak are likely to result in a 50% decline in its same-store sales in China during its fiscal second quarter.

For the entire fiscal year, the shuttered stores will cut revenue by between $400 million and $430 million in China, the coffee chain said in a filing with the Securities and Exchange Commission.

Prior to the coronavirus outbreak, Starbucks predicted China’s second-quarter same-store sales growth would be about 3%. However, the widespread COVID-19 outbreak, which began in China, forced Starbucks to close the majority of its stores at the beginning of February, CNBC reported.

The company stated that more than 90% of its stores in China are now open but are operating under elevated safety protocols, including minimal cafe seating. The cafes have also reduced store hours due to overall low levels of foot and vehicle traffic, the company said.

According to CNBC, Starbucks said that it plans to have all stores open by the end of the quarter and travel “will improve modestly” in comparison to February’s severe slowdown. The statement added that the company has halted new store openings in China, and it has pushed back some openings until its next fiscal year.

The company had previously stated in its first-quarter earnings that the coronavirus outbreak could deal a blow to its fiscal 2020 outlook, but it said the magnitude of the impact would depend on the duration of store closures.

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