LU Zeera Plus has released a new TVC featuring the Qawwali and Singing maestro; Rahat Fateh Ali Khan.
Rahat Fateh Ali Khan reminisces his journey, and honours the time he spent with Masters of the Masters- Ustaad Nusrat Fateh Ali Khan. He pays tribute to his Ustaad and how he has become Mr. Rahat’s identity for his passion and profession.
Rahat Fateh Ali Khan articulates his journey of singing, practicing and becoming who is today just because of the time and training he did and spent with the late Nusrat Fateh Ali Khan. The ad further went on with conveying the message that the lights will continue on dimming, but people will continue on spreading their talent and skills among the others.
While LU’s concept may have gotten a bit old and rugged of using ‘identity’ as a way of promoting Zeera Plus, this TVC cannot be compared with any other recent TVCs, either in production and creativity or in the script.
The dialogues, set, ingenuity, execution, production, direction, and almost every aspect of the ad is a class apart. And, Rahat Fateh Ali Khan, himself a master and a prodigy cannot be judged because we all know that he can never go wrong. Mr. Rahat Ali Khan has infused perfect amount of emotions and connectivity that needed to be a part of this ad and it is because of him that the TVC has been embellished and brightened.
The Zeera Plus TVC has been produced by Shoot at Sight and agency behind the on-point execution is Spectrum Y & R. Here is the complete commercial.