According to recent reports, Pakistan Electronic Media Regulatory Authority (PEMRA) has shown concerns over two TV advertisements of Zong 4G and OPPO Mobile.
TV ads in question are beyond Pakistan’s cultural limits and they are shot in a manner that’s not with-in our local acceptable norms.
Zong’s latest advertisement, which plays on a song “Boom Boom”, features a male model being hit by a cricket ball between the legs, while OPPO Mobile’s “Selfie First” advertisement was shot with indecent clothing of female models.
PEMRA claimed that it received numerous complaints from people across the nation about these indecent adverts and that the concerned authority itself found the TV ads objectionable.
In response, PEMRA has asked the Pakistan Broadcasters Association to have the advertisements fixed by either removing the objectionable scenes and parts or by scrapping the ads altogether.
PEMRA has given a deadline of two days to both Zong and OPPO to get their ads fixed or they could be banned as per local laws.