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Brand Updates & Reviews

PEL launches Coloron Smart 4K LED TV In Pakistan

Pak Elektron Limited (PEL) has launched their new 4K Coloron LED Smart TV in Pakistan.

“The PEL Coloron is an excellent example of our mission to bring innovative new products to the market that raise the bar for home appliances in Pakistan,”  Hassan Sherwani, Director Marketing PEL, stated while speaking at the launch ceremony.

Famous model and actress Urwa Hocane and a lot of people from different walks of life attended the event held in Emporium Mall on Saturday.

Saim Ali, Brand Manager, Hassan Sherwani, Head of Marketing, Urwa Hocane and Manzar Hassan, CFO PEL, during the launch event of Coloron TV. Photo Daily Pakistan.

The Smart TV features 4K UHD, Smart LED technology and Dolby Digital (5.1) surround sound system which combined with Netflix and YouTube delivers a fully cinematic entertainment experience.

The Coloron Smart TV also comes with Android 6.1 Marshmallow, as well as Google Play and Wi-Fi functionality which allows users to download and use all their favourite apps on the TV itself. With its built-in Screen Mirroring technology, users can use the Coloron TV to view content being played on their mobile devices.

A group photo of PEL marketing team. Picture by Daily Pakistan.

The new TV uses IPS technology to enhance display and colour quality and allows for the highest quality viewing experience. It also has 1 GB RAM, 8 GB Internal Space, VGA, USB 2.0, HDMI 2.0 and has LAN capabilities making it an equally good choice for both movie fans and gamers.

The Coloron Smart TV is available in 55”, 49” and 40” specifications priced at PKR 77,900, PKR 64,900 and PKR 47,000 respectively.

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