OLX is preparing to launch a self-serve ad platform in Pakistan for small businesses.
“It’s the next evolution in marketing for small businesses,” said Aneeb Faizi, Head of Digital Advertising at OLX Pakistan, in an exclusive interview.
The first-of-its-kind tool in Pakistan will allow users to devise their own targeted campaigns based on desired outcomes like the number of clicks, downloads, or branding and filter OLX’s audience based on budget, campaign days, and other metrics.
This tool is designed by keeping small businesses in view who are looking for a targeted approach. At present, it is in the process of automation and it will help in the evolution of small businesses.
The self-serve ad platform is expected to go live next month.
When asked about the similarity to ad platforms like those offered by Facebook and Google, Faizi dismissed it as an unfair comparison.
“They’re different things,” he explained. “Our solution is going to be targeted towards small businesses. We’ll be offering them lower rates. The platform will have some built-in limitations to make sure it won’t be abused. For instance, we’ll limit businesses to buying 500,000 impressions at most. We want to empower small businesses by giving them low rates and a high ROI.”