MD Global has achieved some impressive numbers in the last two years that most new companies struggle with when the market is as populated as it is today. It has reportedly sold 70 million phones over 2 years. For HMD to revive the Nokia brand name the way it has, it takes a combination of attractive design, good hardware, great software sprinkled with memories of the iconic Nokia brand name. To a large extent, HMD has managed to do just that, especially in 2018.
A lot of companies like Xiaomi and Samsung have worked that way as well, launching a number of phones across various price segments. But HMD’s growth this year is largely because of how it has managed to meet consumer’s expectations of giving more value at a low cost. A cheap Nokia phone still looks more elegant and premium than most other phones in its class. More importantly, a low cost Nokia phone offers a more consistent and trustworthy software experience thanks to Android One.
The Nokia 6.1 Plus and 5.1 Plus are arguably some of HMD best-priced smartphones in India. The former comes in at Rs 15,999, while the latter offered a terrific deal at Rs 10,999. This helped HMD fight off competition like Xiaomi. In fact, according to some recent polls, the Nokia 6.1 Plus is one of the most popular phones in 2018, and both the phones continue to be great options now that HMD has updated them to Android 9 Pie.
HMD has shown us that it can clearly make a high-end phone with the Nokia 8 Sirocco. It is possible the company will focus more on the high-end segment in 2019, and will likely start things off with the Nokia 9 PureView that is now rumored to be unveiled at CES in January or MWC in February. HMD’s sophomore year has been busy and exciting. It will surely be interesting to see what the company has in store for consumers next year.