With sustainability and its respective buzzwords booming, plenty of the brands are introducing products made from mindfully-sourced materials.
Activewear megabrand Nike is among them, having made more of an effort over the years at becoming a mindful company after coming under scrutiny. In September 2018, they introduced their Flyleather, made with at least 50 percent recycled natural leather fiber. In September 2019, they unveiled their Move to Zero initiative to reduce carbon emissions, cut back on plastic, and power their facilities with renewable energy. Now, they’ve introduced a new sustainable product collection with an extra sassy name, Now This reported.
Space Hippie is a new “avant-garde” footwear collection that “has a purpose, but doesn’t veer from Nike’s legacy of goosebump-inducing design.”
According to Now This, the shoes are made of scraps from Nike’s cutting room floor, the brand is making sure to emphasize there interesting, hip ethos to make sure buyers know they’re not skimping on edginess.
Comprised of four different designs, the shoes are made from “Space Waste Yarn,” using recycled materials ranging from plastic water bottles to yarn scraps. They’re also made with recycled ZoomX foam.