Netflix has become one of the largest online video streaming services across the world with over 94 million subscribers. A major portion of all subscribers use their smartphones to use the service which is the reason why Netflix’s CEO Reed Hastings attended the Mobile World Congress (MWC).
CEO Reed Hastings attended the congress at a keynote claiming that he was thrilled with the company’s production ”The White Helmets” win the the Oscar Awards. He stood firm during the QA section, answering and covering a vast array of topics, of which here are a few:
Mr. Hastings said, ”We want to make buffering a relic like that dial tone.”
He referred to the tone of an old dial up modem while we tried to connect to the internet. This feature was observed back in the 90’s, before the invention of broadband internet.
Netflix has been investing various network servers, codecs and content delivery mechanisms in the effort to finish video buffering. Just imagine not seeing a video buffering gif when clicking on a video.
Internet speed has always been a great problem to deal with, especially in third world countries. According to CEO Reed, Netflix will be able to provide you quality content on your phones in just 500 kbps data speeds and that the company is still moving towards the 200 kbps mark, further easing content delivery for users.
What The Future Holds
According to the CEO, the company is on the urge to learn and adapt new trends rather than molding themselves to a single goal or vision for the future.
Hastings added that if VR were to become mainstream, Netflix will adapt it too. It can also be something similar to smart contact lenses, as seen on sci-fi TV series Black Mirror.
He does seem to be eyeing a future with Artificial Intelligence for Netflix, saying,
It’s tough to think about entertainment. I’m not sure if we’re going to be entertaining you or entertaining AI.