For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums from posters and billboard ads to videos and emails. But just when we think there won’t be anyone bringing anything new to the table, some brands decided to step up their game.
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This is how Nestle responded to Zaalima and its brilliant

For as long as we can remember, rival brands have been challenging each other through a wide range of advertising mediums; from posters and billboard ads to videos. But just when we think there won’t be anyone bringing anything new to the table, some brands decided to step up their game.

We all thought that Coke has been at war with Pepsi over the last million years that they have been around, but it looks like Coke has new competition in the market. Nestle Everyday VS Coke.

Chai is the fuel that gets you going in the morning. It’s the ice breaker when guests arrive. That’s a lot of emotional investment Pakistanis have with chai, however with summer on the onset, it’s natural that beverage brands will take their claws out and aim for each other’s market.

As I finished my journey following Coke and Nestle Everyday rivalry through the world of social media, After analyzing both sides, I couldn’t really crown one or the other as the king. No wonder neither of the companies can rise above the other, it’s a real battle out there.

So I guess that means everybody wins!

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