Inovi Technologies, at a press meetup, announced the launch of Sony Xperia devices in Pakistan; including the award winning flagship Xperia XZ Premium, XA Series and L Series. The grand ceremony held at Pearl Continental Hotel Lahore, on the 3rd November, 2017 was attended by Inovi partners & dealers from across Pakistan, technology bloggers and media professionals.
The event began with the welcome note by Mr. Zeeshan Mianoor, COO, INOVI Technologies where he stated that “Sony Xperia is the first smartphone brand in the world to introduce 4K HDR screen & 960fps slow motion camera along with many other exciting features. We are truly excited that from today onwards Pakistani users can experience the magic of Sony’s innovation in the form of these great devices being launched in collaboration with Inovi technologies. We are launching the new line of devices catering to the varied needs of the Pakistani smartphone market starting at an amazing price of Rs. 19,999.”
Inovi’s team showcased all devices being launched in Pakistan and confirmed that they will be available at the following prices from Sony experience centers and authorized retailers:
- XZ Premium: PKR: 77,999
- XZ1: PKR: 75,999
- XZ: PKR: 51,999
- XA 1Ultra: PKR: 39,999
- XA1 Plus: PKR: 36,999
- XA1: PKR: 27,999
- L1: PKR: 19,999
About Sony Corporation
Sony Corporation is a Japanese multinational conglomerate headquartered in Tokyo with diversified business including consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for consumer and professional markets. Sony was ranked 105th on the 2017 list of Fortune Global 500.
About Sony Mobile
Sony Mobile Communications Inc. is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson – headquartered in Tokyo, Japan and wholly owned by Sony. Xperia is the brand name of smartphones and tablets from Sony Mobile.
About Inovi PK
INOVI Technologies; incorporated in 1995 are the official partners of Sony in Pakistan. The company made a soft start with only one business unit of Sony i.e. RME (Recording Media and Energy) and earned the nationwide distribution of Sony VAIO – one of the key strategic business units. In 2013, INOVI entered in the category of electronics i.e. the mobile phones and tablets. Inovi’s relation with Sony spans over 19 years and have been awarded as “Best Distributor” by Sony on numerous occasions.