The company has announced the purchase of the GIF platform Tenor, for Android, iOS, and desktop. Tenor is going to help Google bring up GIFs inside Google images and other services like Gboard more easily.
Tenor is a GIF platform that Facebook has also used in its Messenger service to let users send GIFs more easily. It’s unclear if this acquisition will change that.
A post from Google says that Tenor will stay a separate brand,and the company will help Tenor find more content and API partners. Google’s director of engineering Cathy Edwards wrote in a post that users can expect to see a lot more GIFs on Google services going forward and noted that Google images has become more about self-expression in addition to finding photo information.
