A malicious practice is becoming a headache for the search giant Google as millions of hijackers are taking over legitimate business listings on Google Maps in order to make you think that you are contacting the actual business. According to the latest report by The Wall Street Journal, there are around 11 million “falsely listed businesses” on any given day on Google Maps.
As you know that creating a business listing on Google Maps is free and quite easy indeed. Businesses can simply verify their listing’s address and phone number via SMS message, a phone call or a postcard mailed to their listed location. The easiness of this process lead to Google Map’s enormous growth i.e. 150 million businesses, which are currently listed on Google My Business and the tech giant earns a lot of profit from this large user base.
However, the ease of joining this online site also opened the door for millions of scammers, which now Google will have to deal with regularly.