Brand Updates & Reviews News Around Technology Trending Now

Disney’s ex chief, Mayer to join Tiktok, find out here!

Walt Disney Co’s top streaming executive, Kevin Mayer, will leave the entertainment and theme parks giant to become the chief executive officer of TikTok, the popular video app owned by China’s ByteDance Technology Co, the companies said on Monday.

TikTok, which allows users to create short videos with special effects, has become wildly popular with U.S. teenagers doing viral challenges that pair dances with music clips from the app’s library. TikTok has hinted at ambitions to build a music streaming business, announcing in January that it was partnering with U.K.-based music rights agency Merlin to expand its musical selections, Reuters reported.

In November, the U.S. government launched a national security review of Byte Dance’s $1 billion acquisition of social media app, which became TikTok. Two senators introduced a bill to ban federal employees from using TikTok on government-issued phones.

According to Reuters, to appease concerns, ByteDance has stepped up efforts to separate TikTok from much of its Chinese businesses and has made several high-profile executives hire in recent months. It appointed former Microsoft intellectual property chief Erich Andersen as global general counsel in January, after hiring Vanessa Pappas, a veteran YouTube executive, to run its U.S. operations last year.

Related Articles

MCB Bank reports exceptional growth of 24% in Profit Before Tax – Announces highest quarterly dividend of Rs. 4 / share for banking industry

Brands Magazine

JBS & 1LINK sign contract for VMware Based SDDC

Brands Magazine

Peshawar Zalmi becomes the first PSL team to offer a minority to play in their squad

Brands Magazine