Corona becomes the first global beer brand to trial 100% plastic-free six-pack rings. The new rings will be piloted in Mexico at the beginning of the year, with plans to test in the United Kingdom next year.
Corona announced that it will pilot plastic-free six-pack rings in select markets as part of the brand’s commitment with Parley for the Oceans to lead the industry with eco-friendly packaging. Both Corona and Parley have a shared mission to help protect the world’s oceans and beaches from marine plastic pollution. The partnership began with a commitment to protect 100 islands by 2020 and expands to include the pursuit of scalable innovation that can change the status quo. With roughly 8 MM metric tons of plastic entering the ocean each year1, there is a need to confront the issue on multiple fronts, which is why Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material.