Chinese company TCL buys global rights to BlackBerry phone brand
Brand Updates & Reviews

Chinese company TCL buys global rights to BlackBerry phone brand

TCL has acquired global rights to the famous BlackBerry brand.

Chinese manufacturer has secured exclusive rights to design, manufacture and sell BlackBerry branded devices globally.

BlackBerry Limited has announced that it has entered a long-term licensing agreement TCL Communication, allowing the Chinese manufacturer to make and sell Blackberry devices.

The Canadian firm will also licence its service suite and security software such as DTEK, which saw its debut in the DTEK50 and reoccurrence in the DTEK60.

Both devices are manufactured by TCL, with the new agreement with BlackBerry, it will focus on software development.

The deal marks BlackBerry’s first licensing deal since announcing its transition to a software company. TCL will handle sales and distribution of future BlackBerry handsets, utilising a dedicated sales team.

The Chinese firm has already manufactured two BlackBerry phones — the DTEK50 and DTEK60, and will continue to produce devices using the name for the long-term.

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