Carrefour, operated in Pakistan by Majid Al Futtaim, has invested in its logistical infrastructure to now deliver fresh produce including fruit and vegetables to shoppers who use the Carrefour Pakistan mobile app.
The investment introduces a hygiene-controlled picking area and strict operating procedures to the brand’s existing online order fulfillment process, allowing the safe delivery of quality fresh produce to customers.
The move safeguards customers’ health and wellbeing in the wake of the COVID-19 pandemic while providing more shoppers with effortless access to healthy produce. As customers shop safely and conveniently from the comfort of their own homes, they can trust in the freshness and cleanliness of Carrefour’s produce.
Till now, Carrefour has invested Rs. 9 billion in Pakistan.
Carrefour customers can use the mobile app to access and purchase an extensive range of over 8,000 products. The app offers a speedier and more efficient retail experience, with orders being delivered on the day they are placed, to the same international standard and quality Carrefour offers across all stores. The service is currently operational in all areas of Lahore, and will subsequently be scaled-up to other cities across Pakistan.
Jean Marc Dumont, Country Manager of Carrefour Pakistan at Majid Al Futtaim Retail, stated, “Through our investment in an upgraded logistics system, our online product offering has now expanded to include fresh food. In just a few taps, customers can choose from a large selection of the freshest fruit and vegetables to make their lives simpler, easier, and healthier. We use temperature-controlled vehicles for all our home-driven requests to make sure orders are fulfilled efficiently and to deliver only the safest, freshest, highest quality products. And, we make sure our produce is sourced only from reliable, food safety-compliant suppliers to protect our customers’ health from the hazards of inappropriate farming practices.”