At the world’s most prestigious innovativeness and promoting grants celebration – Cannes Lions – BBDO Pakistan were granted two awards for their battle “The Bridal Uniform.” Put together in a joint effort with Ali Xeeshan Theater Studio and Mint PR, the crusade for UN Women brought issues to light of tyke relational unions by seizing the Bridal Couture Week in Lahore.
This is the third year that BBDO have conveyed this respect to Pakistan, and remain the main promoting office in the nation to have been perceived at the celebration. The 5th and 6th Cannes trophies BBDO has won for Pakistan, a wonderful accomplishment.
Two different tasks from the office likewise won Lion waitlists – a colossal respect at a very particular celebration that exclusive perceives the best work on the planet: “Change the Boxer” from PepsiCo Sting is Pakistan’s first FMCG battle to be perceived at Cannes Lions; and “Learning is Bulletproof,” the world’s initially impenetrable book bound with Kevlar that recounts the tale of Malala, Shazia and Kainat and is improved the situation SOC Outreach.
Local Creative Director, BBDO Middle East and Pakistan, Ali Rez said that “This is further proof that Pakistan can compete – and win – on a global level when it comes to creativity in advertising. BBDO is extremely proud to have brought these trophies home, and we hope that this accomplishment will inspire the industry to raise the bar overall.”
Cannes Lions are the most settled and pined for grants for the inventive and promoting correspondences industry, and have been commending innovativeness since 1954. It stays one of the hardest honors to win in the business. This year, juries judged from in excess of 32,000 entries from around the globe.