According to latest brand updates, Amazon.com Inc (AMZN.O) experienced an unusual error once again, directing its users towards a dog page instead of its products’ page. The online retailer giant told shoppers that there was a problem when they were trying to view product listings.
“Sorry something went wrong on our end,” Amazon said on a page with an image of a dog or dogs once they clicked on items from the US home page. Each time a different image of a dog would greet the users, after which many shoppers took to twitter to report the error message.
The cause was not clear, and company representatives did not respond to requests for comment. However, the sudden glitch was unlikely to slow Amazon’s growing control over consumers’ wallets.
“A one-off outage for a couple hours in the middle of the day is not going to have a major impact,” said analyst Jan Dawson of Jackdaw Research.
Though “it’s never good,” he added.
The world’s largest online retailer averaged more than $151,000 in sales per minute in North America last year, reflecting lost opportunity from even short-lived disruptions.
Amazon’s share price was largely unchanged in after-hours trading.