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Brand Updates & Reviews

ALLIED BANK LIMITED – THE FIRST BANK ESTABLISHED IN PAKISTAN

ALLIED BANK LIMITED THE FIRST BANK ESTABLISHED IN PAKISTAN WON OUR HEARTS AND STILL ENGRAVED WITHIN

Allied Bank Ltd was the first bank to be established in Pakistan. It started out in Lahore by the name Australasia Bank before independence in 1942 was renamed Allied Bank of Pakistan Limited in 1974 and then Allied Bank Limited
in 2005.

In August 2004, because of capital reconstruction, the Bank’s ownership was transferred to a consortium comprising Ibrahim Leasing Limited and Ibrahim Group, Allied Bank Ltd. The Group’s principal activities are to provide lending, depository and related financial services. Financial services include credit risk management, foreign trade, treasury, corporate and merchant banking, retail banking, electronic banking, credit cards, marketing and customer service. Today, with its existence of over 70 years, the Bank has built itself a foundation with a strong equity, assets and deposit base. It offers universal banking services, while placing major emphasis on retail banking. The Bank also has the largest network of over 700 online branches in Pakistan and offers various technology-based products and services to its diverse clientele. Allied Bank has continuously evolved itself over the years and adapted successfully to a rapidly changing business environment. The Bank has seized numerous opportunities along the way and is ready to do it again without losing sight of strategic goals, balanced product mix, careful risk management and effective cost control measures.

Today Allied Bank stands as one of the Pakistan’s largest banks with a broader foot print, steady domestic market share and over 12,000 employees. The years have been punctuated with several milestones, some more important than others, but all helping to turn Allied Bank into a 21st century financial institution. With its core business sailing smoothly, Allied Bank appears to be now gearing to invest in technological and infrastructure upgrades and alternative revenue streams to prop up future earnings.

Allied Bank has always kept its customers on priority and come with new and elite offers for them, they have something for everyone it’s a complete family bank that caters for all from the young ones to senior citizens. Their advertisement campaigns are always heartwarming and touch the souls of all, they have always conveyed the message of family bonding and highlighted the importance of family values which is an imperial part of our cultural. By positioning with these innovative lifestyle products for the women and younger generation, we seek to engage them holistically to play an active role to address all of their banking needs.

Banking was traditionally seen as rigid and monotonous. However, the transformation of new and innovative branch concepts and services has made it possible for us to connect to the lifestyle of the customers. Lifestyle banking concept in Allied Bank provides a range of specialized services to serve the customers’ need who are accustomed to experiencing banking relationships beyond conventional banking services and facilities. Allied Bank’s innovative products & services offer customers a productive, more relaxed and more rewarding experience. The concepts of Women Branch, Allied Rising Star – Youth Saving Account and Allied Ba’Ikhtiyar, all correspond to the atmosphere and environment consistent with the needs of the specific customer segment.

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