The success of the 2020 Chevrolet Corvette won’t solely be defined by the car’s profits, performance or initial sales, which the company is describing as “unprecedented.”
The success of the eighth-generation Corvette will largely rest on whether the mid-engine vehicle can attract a new generation of buyers that have a growing number of high-performance sports cars to choose from, including all-electric vehicles from Tesla, Porsche, and others, CNBC reported.
U.S. sales of the Corvette have steadily declined since 2014, after more than doubling with the arrival of the seventh-generation car. It’s a common sales trend for performance vehicles such as the Corvette, however, it’s one General Motors wants to break with the new vehicle.
According to CNBC, the starting price of the 2020 Corvette is just under $60,000but heavily upgraded and accessorized models can top $100,000. Cox Automotive reports the average price consumers paid for the Corvette last year was $72,729 less than half the average price paid of a 911 and Acura NSX.
it was reported that GM also significantly upgraded the Corvette’s interior compared with previous generations, including significantly more levels of customization from seat belt colors to unique driver screen clusters.