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Apple strategizes to launch Apple TV Plus in the fall to stream the company’s original shows and movies!

After showering an estimated $2 billion all over Hollywood for more than a year, Apple finally revealed its slate of original TV shows and movies.

With so much still under wraps, here’s what we really know about the upcoming “Apple TV+”

Apple plans to launch the service in the US followed by an expansion to more than 100 countries around the world. Reese Witherspoon and Jennifer Aniston revealed the name of their Apple TV Plus series, The Morning Show, at Apple’s event.

In addition, Apple TV Plus will presumably be available on competitor’s devices too. Apple said that the overhauled TV app will be available this year on Roku, Amazon’s Fire TV devices and smart TVs from Samsung, Sony, LG and Vizio.

Clearly, an Apple service with $1 billion worth of premium video will compete with the likes of Netflix, Amazon Prime, and others that stream on-demand, high-quality productions.

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