AHMED HASHIM KHOORY, SENIOR VICE PRESIDENT – EMIRATES

I began my career in aviation with Emirates and I’ve been with the company for over 20 years now. I was appointed in the role of Senior Vice President Commercial Operations in 2009.  Taking over my current role in the West Asia and Indian Ocean region in 2012, I am responsible for the commercial management of 18 stations across the region within five different countries which are; Bangladesh, India, Maldives, Pakistan and Sri Lanka. On a daily basis I oversee all aspects of Emirates’ growth and development in these markets, driving revenue for the airline and capturing business from new markets. As for my educational background, I have a degree from the Metropolitan University in Denver, Colorado.
“EMIRATES AND PAKISTAN SHARE A SPECIAL RELATIONSHIP, WHICH GOES BACK 30 YEARS”.
BM: The aviation industry is a competitive one. What makes Emirates Airline stand apart from rest of the airlines?
Emirates is dedicated to providing travellers with more destinations to choose from and is committed to expanding its fleet to achieve this. The airline continues to provide passengers with a superior aircraft product and the highest quality of service.

At every touch-point, we aim to give our customers the best value for their money.  On-board: modern fleet with an average age of 74 months compared to industry average of 140 months; the industry’s best entertainment system, ice; international cabin crew representing over 160 nationalities; food prepared by gourmet chefs and award-winning wine selection.

On-ground: convenience of online check-in, generous baggage allowances, chauffeur drive and lounge access for premium travellers
Connectivity: efficient hub in Dubai where the airport is a destination in itself, flight timings to maximise the day in Dubai or connect to popular destinations in the Americas, Europe and the Middle East.

BM: We have observed that Emirates is emphasizing towards localization of services for the Pakistani travelers in terms of onboard cuisine, entertainment etc.? Can you tell what all Emirates is doing for their Pakistani passengers and how effective do you think it would be in increasing your customer base?
AHK: Emirates and Pakistan share a special relationship, which goes back 30 years when its first ever flight from Dubai landed in Karachi on 25th October 1985. Since then, this historic partnership has continued blossoming with Emirates offering world-class services to Pakistan’s major cities including Karachi, Lahore, Islamabad, Peshawar, Sialkot and most recently Multan.

Emirates offers a variety of options to its customers from Pakistan, giving them the opportunity to experience travelling to over 145 destinations all around the world via Dubai. With 85 flights being operated on a weekly basis between Pakistan and Dubai, Pakistani customers are getting the chance to enjoy our frequency and travel according to their convenience.

Besides our vast destination network, at Emirates, we also prioritise offering all our passengers the very best on-board services – throughout all cabin classes. Passengers can enjoy over 2,000 channels of entertainment on our award-winning in-flight entertainment system ice, with a large selection of Urdu movies and dedicated TV channels.  Passengers can also look forward to a host of culinary offerings prepared by gourmet chefs; the specially created Indian regional menus that suit the palates of our Indian customers on all Emirates flights.

BM: How does your airline provide full commitment to safety and assurance of operating a well mentioned fleet with reliable aircrafts?
AHK: For Emirates, the safety of our passengers and crew is our utmost priority and will never be compromised.
“EMIRATES IS DEDICATED TO PROVIDING TRAVELLERS WITH MORE DESTINATIONS TO CHOOSE FROM”.
BM: What are the approaches of Emirates Airline to comply with international standards and regulation related to environment protection?
AHK: The environmental impact of aviation is an increasingly important topic of debate within international aviation policy, and an area that we devote a great deal of time to. We are committed to reducing our environmental footprint and have taken important steps to become more sustainable and improve our environmental performance. We measure our environmental performance and publish the results on our website in the annual Emirates Group Environmental Report. Our fleet performance metrics in the Environmental Report are externally audited by PricewaterhouseCoopers.

As an airline, our biggest impact on the environment is the aircraft we fly, and how we fly them. We have one of the most modern, quietest, low-emissions fleets in the world – with an average age of just over six years, well below the global average of 14 years. Investing billions of dollars in low-emissions aircraft, and flying them in the most efficient way possible, is one of the biggest contribution we can make to reducing our carbon footprint, and our impact on the environment. As a result, our fleet-wide fuel efficiency was 14.5% better than the IATA industry average in 2013-14.

On the ground, these efforts are accompanied by a host of other initiatives, including energy and water efficiency projects, recycling and waste-minimisation initiatives, and our ongoing investment in conservation-based tourism developments such as the Dubai Desert Conservation Reserve in the UAE.

BM: What are the special offers of Emirates Airline for the passengers these days?
AHK: We regularly offer attractive packages to Dubai and other destinations at several events, like the Dubai Shopping Festival, Dubai Summer Surprises or even during Ramadan and New Year.

BM: Which are the regions you would recommend the Pakistani customers to travel to with Emirates this year?
AHK: Adventurous globetrotters can explore the airline’s newest destinations launched in 2015: Bali, Orlando, Mashhad and Bologna. The airline will also expand its services in mainland China with flights to Yinchuan and Zhengzhou from 3rd May 2016.

BM: What is the growth of Emirates Airline during the last 5 years and where do you see the Aviation industry in the coming 5 years?
AHK: Over the years since those first small steps into the regional travel scene, Emirates has evolved into a globally influential travel and tourism brand known the world over for commitment to the highest standards of quality in every aspect of our business.

With a fleet of over 245 modern, wide-bodied aircraft, and 258 firm aircraft orders pending delivery, the airline today flies to 150 destinations in six continents, from its international hub of Dubai.